Organic Engagement Strategy Process

Account setup & optimization

Connecting local people

Creating deeply researched, high-value content

Local keyword research

Local groups activities

Other engagement focused activities

Step 1

Account setup and optimization

  1. To run the strategy smoothly, we operate your social accounts through our Canadian virtual server.

  2. We optimize your social profiles with a complete setup, including a professional bio, relevant links, banners, and contact details like email and phone number.

Step 2

Connecting and engaging with local people

  1. We identify local individuals through direct searches and by exploring member lists of local groups.
  2. We connect with mutual local contacts by sending friend and connection requests in the targeted region.
  3. As soon as they accept the request, we encourage them to follow your business page.
  4. While connecting, we also engage with local people’s posts to start meaningful interactions.

Step 4

Local keyword research

  1. We analyze location-based search trends to find keywords that are both relevant and frequently searched in your area.

  2. We incorporate these keywords into all your posts to enhance visibility and increase reach.

Step 3

Creating deeply researched, high-value content

  1. Beyond routine posting, we develop and publish in-depth, high-value content on your page.

  2. These special posts are shared in local groups we’ve joined, helping spark high-impact conversations and visibility.

Step 5

Local groups activities

  1. We join multiple local city groups that allows local business marketing.

  2. We share your page posts within these local groups to connect with their members and extend your reach

  3. We also engage within local groups by interacting with relevant posts, such as liking quality content and responding to mortgage-related inquirie

Step 6

Other engagement focused activities

To boost visibility, we tag your followers in the comments of every post—prompting notifications and increasing interaction.

Advantages and Outcomes

Instant Local Recognition

Connect with nearby prospects who will immediately discover your business page, bio, and website—creating instant credibility in your market.

Build Your Authority

Valuable content attracts followers to both your personal and business pages, establishing you as the go-to mortgage expert in your area.

Become the Local Expert

Position yourself as the trusted mortgage professional your community thinks of first when they need financing solutions.

Direct Lead Generation

Interested homebuyers will call your number or visit your links directly from your profile, turning social connections into qualified mortgage leads.

Explosive Social Growth

Experience dramatic increases in followers, content views, profile visits, and search visibility—amplifying your reach exponentially.

Effortless Marketing

We handle the heavy lifting while you reap the benefits of consistent local exposure and professional positioning.

What is a lead and its sources

Through the social media organic engagement strategy a lead could be generated through multiple sources like and all will be counted as a lead

Direct call

Form fillup, link attached in webiste or social bio

Meeting setup through website or social bio link

Direct social media message

Text message on no.

Mail from interested person

Commens on content for service enquiry

Here are the 2 clients output examples to better understand

Facebook & linkedin results and conversions (monthly)

Followers

2470

Likes

220

Impressions

54340

Reach

16460

Content interactions

4020

Leads through calls:     3

Leads through form fill-up on website :     4

Direct social media message :       2

Facebook & linkedin results and conversions (monthly)

Followers

2588 + 3776

Likes

1788

Impressions

32884

Reach

15681

Content interactions

1334

Leads through calls:    3

Leads through form link on bio & web :    4

Direct social media message :      2

Market standard impression to contet interaction conversion

Organic:

0.20%

Paid:

1.22%

Agent 1 we have achived this organicaly = 8%

Agent 2 we have achived this organicaly = 3%

Market standard interaction to lead conversion

Organic:

0.15%

Paid:

7.00%

Agent 1 we have achived this organicaly = 0.25%

Agent 2 we have achived this organicaly = 0.73%

Real-time example of a recent client’s social media account analytics

We started with one our client 25 days ago and here is the result what he got

Here are the analytics of facebook:

Personal account followers increased from 1236 1287

Business page followers increased from 15 117

Page likes increased from 3 21

Fb views increased from 180 4693

Fb views means:- how often your Facebook page and posts are viewed

Reach increased from 84 1388

Reach means:- the number of unique users who have seen a piece of content (a post, ad, or page) at least once

Content interaction increased from 0 344

Means:- interactions with posts and other types of content on your Page, like reactions, link clicks, shares, comments, profile clicks and more.

Here are the analytics of LinkedIn:

Followers increased from 85 124

Post impression increased from 47 834

Post impression means:- How many times your content shows up on screens. It’s like billboard views, but for your posts.

Profile views increased from 33 68

Search appearance increased from 3 14

Here are the website visitors who came through social media as a source after implementing the strategy.

Realtor partnership Strategy Process

Realtor partnership page creation

Adding blogs on website

Finding realtors

Outreaching realtors

Drip message sequencing

Joining real estate groups

Realtor partnership page creation

  1. We’ll create a dedicated Realtor Partnership page on your website that highlights the benefits of collaborating with you, showcases your experience, and explains how you support clients throughout the process.

  2. We’ve integrated this page with your outreach message, allowing interested realtors to easily access and explore the partnership details directly on your website.

Adding blogs on website

  1. We create 3–4 dedicated blogs for realtors each month and publish them on your website.

  2. We include these blogs in our outreach to educate realtors and drive them to your website.

Finding realtors

  1. Searching for local realtors using keywords like “real estate agent” or “realtor” with location filters.

  2. Identifying realtors through member lists of local real estate groups.

outreaching realtors

  1. Sending connection requests to targeted realtors with a personalized note to increase approval chances.

  2. Adding realtors as friends on Facebook.

  3. Sending an initial message directly to accounts that allow messaging without a connection.

Drip message sequencing

  1. After connecting with a realtor, we initiate a messaging sequence and follow up consistently until we get a reply.

  2. These message sequences are thoughtfully crafted with subtle promotion, seamlessly integrating your Realtor Partnership page and the blogs added to your website.

Joining real estate groups

  1. Joining local real estate groups to promote your services.

  2. interacting with realtors for making a partnership connection

Advantages and Outcomes

Streamlined Lead Generation

Eliminate the time-consuming process of prospecting for clients. We handle all initial outreach, qualifying, and scheduling with interested realtors. You’ll receive pre-qualified appointments with agents who are actively seeking mortgage partnerships

Targeted Marketing Access

Your services get promoted within exclusive realtor groups, reaching qualified professionals who work with homebuyers daily.

Network Building

Build lasting relationships with local agents who become consistent referral sources for your business.

Real time current client examples