Branding: Honest Mortgage
Developed the entire brand identity for Honest Mortgage, from the logo to the
complete website, specifically tailored to their business Goals.
About Honest Mortgage
Honest Mortgage is a company that aims to provide transparent and straightforward mortgage services. Their website is designed to reflect these values by offering a user-friendly interface, clear information, and easy access to their services.
Problem
The problem statement
The reliance on referrals and offline business by Honest Mortgage limits client reach, restricting growth potential and hindering scalability by not leveraging broader marketing and digital strategies.
Solution
The solution we aimed for
We developed a comprehensive brand identity, including a new logo, website design, and social media strategy, to enhance his market presence and support business growth through a strong and cohesive online presence.
Brand Identity
This “Honest Mortgage” logo combines a modern, abstract “H” and “M” symbol with clean, sans-serif typography. The vibrant gradient background and white text convey trustworthiness, approachability, and professionalism, making the brand stand out in the mortgage industry.
Design Process
Honest Mortgages designs
a user-friendly brand.
Typography
We selected DM Sans for its youthful, clean aesthetic and versatility. Its various font weights ensure optimal visibility and a polished look, aligning with the client’s focus on a fresh, modern brand.
Header
H1
Bold 21/24
H2
SemiBold 16/16
H3
SemiBold 16/20
Paragraph
P1
Medium 16/20
P1 Light
SemiBold 16/20
Button
Button large
Bold 18/18
Caption
Caption 1
ExtraBold 12/15
Caption 2
Medium 10/12
Input
Input
SemiBold 18/20
Color Guide
To appeal to the new youth, we used vibrant colors—purple, blue, and pink in gradients for a modern, eye-catching look, ensuring the brand is memorable and resonates with the target audience.
The Brand Color
#F30A78
#61005F
#FF5B02
#ECA61D
#FF9FE4
#232637
Project Duration
01
10+
Tools Used
Photoshop
Illustrator
Figma
Design
Mobile First Design
To ensure a seamless user experience on mobile devices, We adopted a Mobile First approach. Recognizing that many users access the site via smartphones, I started by optimizing mobile screens with intuitive navigation, large buttons, and readable text.
Mobile Visual Design
We designed the website with modern, youth-focused visuals and added a personal touch to create a relatable, engaging experience that resonates with the target audience while maintaining a contemporary look.
Web View
